A letter from the person who answers your email.

I'm Ashutosh. I started IDX in Vancouver to build digital experiences: interfaces and software that people can use without being taught.

Before IDX I spent two years full time at Coinbase, where I delivered Coinbase Pay. That was the job where I learned how much of good software is decided before anyone writes code.

At AuthenticID we launched the first mobile identity verification platform. It was later acquired by Incode. I took the same habit into IDX: start with what a wrong answer costs, then design backwards.

Ask us for a scheduling app and you will probably leave with a Calendly link and no invoice.

That is not modesty. If a $40 a month subscription covers it, custom software is the same thing later and 50 times dearer. When your idea is good we will build it properly. When it is weak, we will say so early, which is cheaper than finding out later.

Right now most of our work is AI enablement. We help your team learn AI, put it to work on your own use case, document it, and hand it over. You own it. We leave.

Write to us. I read the messages, and I reply within 3 business days.

Ashutosh Tiwari, Vancouver